Saturday, July 25, 2009

MS to Copy Apple's Genius Bar With "Guru Bar"

What a shocker. First, Windows...then ultimately Vista, a poor OS X knockoff. Then the Zune, a hideous iPod copy. Then the decision to make a Microsoft store to copy the successful Apple Stores. Now, Microshaft plans to copy yet another Apple innovation. They're hapless and devoid of ANY original thinking. I'm waiting for the ZunePhone or something.

A leaked presentation has exposed Microsoft's tentative plans for its retail stores -- and the high degree to which they'll imitate Apple stores, down to their layouts and even the presence of a dedicated "Guru Bar" for help.

A leaked proposal for Microsoft from design consulting firm Lippicott immediately provides hints of an Apple connection with a bright, open layout where the center and edges of the store are dominated by computers showing the "seamless" link between Windows PCs and peripherals. Themed areas would push specific products, such as home theater PCs, netbooks or Windows Mobile and Zune devices.

[From AppleInsider | Microsoft stores to mimic Apple's with "Guru Bars"]

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